This morning we had an extensive lesson about what to keep in mind when drawing up a concept. We got a ton of information from Joke Lunsing, who was kind enough to sacrifice her free day in the week to give us a few pointers. Considering the fact that we have to present our concept to our employer tommorow the timing of this particular class was a good one.
I felt the most important pointers warranted a mention in my blog, so down below you’ll find a selection of important bits of knowledge about what to keep in mind when concepting.
- A concept is a story with meaning that is told in your own unique way;
- Good concepts connects with the visions of the parties involved;
- A clear vision in a concept makes a product recognizable as ‘fitting’ for a employer’s company;
- One should be able to identify themselves with a concept;
- During a concept phase orient yourself in a broad fashion, give ideas a chance before making a final choice. This helps in justifying a choice when asked by your employer;
- When drawing up a concept be sure to look at others, if need be take their strong points, and give it your own touch;
- When presenting a concept to an employer, always ensure to put emphasis on a product’s strong points, nothing is obvious for everyone;
- Give people options, never put things in absolutes when presenting an idea to your employer. Give them a chance to make up their own mind and possibly provide them with alternative solutions;
- Know where you stand, the more certain you are, the stronger an impression your concept will make when presenting it
- Always visualize your concept, everyone sees things differently in their mind;
And finally the eternal rule:
- First impression counts, so make it count.
A very valuable lesson overall, and I’m glad I was able to attend. Feel free to drop other pointers in the comments section, if you feel important ones have been left out.





